Facebook is transitioning to a new type of lookalike audiences that does not require you to specify a location. Instead of using the location from your lookalike audience, Facebook will instead use the location on your ad set settings. Facebook is slowly moving ad accounts to this new setup, so your ad account may or […]

Facebook iOS 14 Update Brief Note: You may set Purchase on High priority in your Aggregated Events Measurement settings. With the release of iOS 14, Apple has announced changes that will impact how advertisers receive and process conversion events from the Facebook Pixel. In short, users on iOS devices, namely iPhone users, will see a […]

Some Scalify features require you to have a Facebook Pixel installed on your website or store in order for Facebook to be able to correctly track events on your website and better optimize your ads. The following features require a Facebook Pixel to be installed: Creating a campaign of the “Conversions” objective Creating a custom […]