Every website starts in the desert. After a while, you begin to think it exists in a small town where everyone knows everybody. It’s only the 10 of you anyways. So how can you transport your website to a New York state of traffic?
What is website traffic?
Website traffic is the number of visits or page loads your website gets. Traffic can be measured by the number of page views a website has during a month period.
Disclaimer: Not all traffic is good traffic.
Don’t waste your money on ads that get you nothing but countless impressions and not actual page views and sales! Because at some point, your profit margin will become thinner and you’ll lose your mind trying to figure out why since you did “everything” the right way. You don’t want that. I don’t want that either.Stop sourcing for the wrong traffic. Click To Tweet
No matter how great your product is, not everyone will be interested in it. It’s all about targeting the right audience for your product. If you’re selling an all-natural grapeseed beard oil, that’s a great product, but I have no interest in growing a beard, not now not anytime soon.
So how can you find dudes who want to start their beard journey with your all-natural grapeseed beard oil?Get people, who look like people, who like your stuff! Click To Tweet
What is a Traffic Lookalike Audience?
A Traffic Lookalike Audience means Facebook will match your store’s visitors with its giant database and find similarities between these people who visited your store, then create a wider audience of people similar to your visitors. That new audience is a traffic lookalike audience.
Why Should I bother making a Traffic Lookalike Audience?
Traffic Lookalike Audiences = Way more money!
I’m pretty sure you heard of the famous equation of traffic equals money, while it’s true to a certain extent, it’s not always the most rewarding way to go about it.
Now, what if all of your traffic was very similar to people who actually click through that ad and possibly even purchase? That’s the power of Traffic Lookalike Audiences, you get a huge audience of people guaranteed to click through!
Another thing is using your budget in a more efficient way, instead of putting your ad out there and waiting for anybody to click, you’re putting your ad out there to the people who will, for sure, click.
Just like that, you saved yourself the cost of reaching out to people who will never click on your ad.
The only question I have is why the hell nobody is talking about website Traffic Lookalike Audiences? Seriously? This campaign type will blow your sales up!
Let’s create a Traffic Lookalike Audience with Scalify!
Step 1: Open the Scalify app and click on “Traffic Lookalike Audiences”.
Open the Scalify app and click on the “Go” button to create a Traffic Lookalike Audience.
Step 2: Select an Ad Account.
First, select the Ad Account you want these audiences created on. You can choose to create a new campaign or use an existing one.
Step 3: Select a page post.
Find the page post you’d like to run as an Ad to these audiences. To find the page post you want, you can search by campaign or by page. usually searching by “Campaigns” is better, since searching by page will pull out all the page posts.
Next, choose an Ad Set and then select one or more posts that you want to use as an Ad and hit next.
Step 4: Set up the “Traffic Lookalike Audiences” settings.
If the posts you selected sent to a Shopify product page, Scalify will automatically retrieve the product from the post and make sure the events below are only relevant to this product.
Only so you don’t have to fiddle around with content ID or product ID!
If you’d like to create Lookalike Audiences based on all products and not a specific one, then delete the selected product here and Scalify will use all web site traffic data.
You can also add as many related products by using the search field.
Next, we want to choose an event or multiple events for our Lookalike Audience.
This will allow us to create multiple Lookalike Audiences of multiple audience segments, increasing our chance of landing on a Lookalike Audience that converts best.
We could also create copies of these Ad Sets. So if you want to create more than one Ad Set, then choose a higher number than 1 on Ad Set copies. Click “Next” when you’re done.
Step 5: Set up your Ad Set settings.
First, you want to select the country of the audience you want to create.
With Scalify, you can create Lookalike Audiences up to 20% of the country’s population.
Facebook only allowed us through their business manager to create lookalike audiences up to 10 percent but with Scalify we can go DOUBLE as deep using the Facebook API!
Next, you want to set the daily budget every single one of the Ad Sets you’re creating will have.
You can also select the age and gender you’re targeting.
You can optimize these Ad Sets for conversion landing page views, link clicks impressions and daily unique reach.
Then, you want to select the conversion placements where you want Facebook to display your Ad, you can select which types of devices you’d like (desktop or mobile) and which platforms you want.
Usually, you want to be on Facebook and Instagram feeds but you can select as many or as little as you want.
Now to the important stuff! You can actually break down these Audiences by age and gender!
Select split ages, let’s split ages by 9 years for example. Now it creates five different Ad Sets:
- Male-Female 18 to 27
- Male-Female 28 to 37
- Male-Female 38 to 47
- Male-Female 48 to 57
- Male-Female 58 to 65
Each of these is a separate Ad Set based on the age group. You can get even deeper and split these audiences by gender.
By getting more specific, the number of audiences you have has doubled. You can choose to get as specific or as broad with your Audience.
When you’re done filling in these boxes, click next.
Step 6: Review and run.
After clicking “Next”, you’ll see a summary of the Traffic Lookalike Audience you just created and the estimated time Scalify will take to create this campaign with these many Ad Sets and Lookalike Audiences. Scalify will do the entire Ad launching process for you, creating the campaign for each Ad Set and each Lookalike Audience.
If you’re ready to start publishing these Ad Sets as soon as they’re created by Scalify then Make sure to tick “Enable Ad Sets”, If not and you’d like to go in and review things one more time before launching, then make sure it’s ticked off.
There you have it! You just created a Traffic Lookalike Audience successfully! And you did it in just a few minutes.
It only took a couple of minutes to create this entire campaign. If you were to create only one of these Ad Sets manually on Facebook, it will take you at least 5 minutes. If you create just 10 Ad Sets manually through Facebook, that’s 50 minutes to create 10 Ad Sets. 50 minutes! No wonder why people give up too soon!
With Scalify, you saved yourself hours of repetitive boring work and a lot of time you can invest in running your business. You can get very specific with your Ad sets and get results faster than your competitors and be the one to win the market! Make the switch!
Don’t use Scalify yet? What are you waiting for? Setting up Ads manually will drain your time and energy, but Scalify saves you from the boring work and gets you the results in no time!
Still not convinced? It’s alright, you can try Scalify 7 days for free and decide if you want to make the switch.