If I told you, you can set up a relatable, personalized Retargeting Ad for every single person that interacts with your post, it features all the products they viewed and other similar ones that they might be interested in. Wouldn’t that be awesome? Meet Dynamic Product Catalog Ads.It's a Zuckerberg's world and we're all just living in it. Click To Tweet
Dynamic Product Catalog Ads are the best retargeting strategy.
Dynamic Product Catalog Ads (DPA) or Carousel Ads, are one of the best retargeting strategies out there simply because they can be used in a multitude of ways. For example, Carousel Ads (DPAs) are the best way to remind your audience of the products they viewed while they were on your website. In addition, DPAs can also suggest similar products to the ones they checked. Another way to showcase your best sellers is to display them in a Carousel Ad.
This is where you can get really creative.
Even if you have one product on your store, DPAs can help you. For instance, If you have a physical product, DPAs can be used to display pictures from different angles, show different colors and sizes or to explain your product’s properties and so on. If you have a digital product, you can use DPAs to display your product’s features, benefits, plans (if applicable), etc…
Here’s how we used DPAs for Scalify:
This Carousel Ad displays Scalify’s features while also showcasing the benefits people get once they install Scalify. This Ad did pretty well.
Here’s How Facebook defines Carousel Ads:
Dynamic ads look similar to other ads on Facebook, Instagram, Messenger and Audience Network. However, instead of individually creating an ad for each of your products, you create an ad template that automatically uses images and details from your data feed for things you’d like to advertise. Dynamic ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.
Dynamic Product Catalog Ads as Retargeting Ads.
With retargeting for dynamic ads, you can remind people about the products they’ve browsed on your website or in your mobile app but didn’t purchase. When you retarget people with dynamic ads, people automatically see the products (or similar products) they saw on your website or in your app.
Carousel Ads allow you to showcase your product in multiple ways in an interactive, easy way for the consumer. That’s why DPAs are awesome. No wonder big companies like Amazon use them as a vital retargeting component. you can get on board too!
How can you Set up a Dynamic Product Catalog Retargeting Ad in 2 minutes?
It’s simple! Watch this 2-minute video to create a Dynamic Product Catalog Retargeting Ad and watch your sales increase at a very low cost.
Let’s create a Dynamic Product Catalog Retargeting Ad in 3 Easy Steps:
Step 1: Open The Scalify App and click on Dynamic Catalog Retargeting.
First, open the Scalify app and click on the “Go” button on the Dynamic Catalog Retargeting.
Step 2: Fill in the boxes.
Next, select the Ad account, the Facebook page, and the desired daily budget. Then, in the text, you can use the default Scalify Text or change it to your liking.
Step 3: Click create Retargeting Campaign!
You just created a Dynamic Product Catalog Retargeting Ad in no time!
The catalog campaign Ad and Ad Set have been automatically created for you.
Scalify will update your catalog accordingly whenever you add, remove, or edit a product in your store.
There you have it! You just created a Dynamic Product Catalog Ad successfully! And you did it in 2 minutes!
Why you absolutely need Dynamic Product Catalog Ads:
To reach more shoppers: Show people items that are tailored to their interests. Even if they haven’t been on your app or website.
Complete the sale: Retarget your website or mobile app shoppers to remind them of items they viewed, but didn’t buy.
Find new potential shoppers: Reach new people who’ve expressed interest in your products (or products similar to yours) by using broad audience targeting, even if they haven’t visited your website or app yet.
Reach people anywhere: Show ads to people on mobile and desktop across Facebook, Instagram, and the Audience Network.
Scale your ad creative: Promote all of your items with unique Ad creative without having to configure each individual
With Scalify, you saved yourself hours of boring work. You can be the one to win the market. Make the switch!
Don’t use Scalify yet? What are you waiting for? Setting up Ads manually will drain your time and energy, Scalify gets you the results in no time!
You can try Scalify 7 days for free and decide for yourself!