1. Activate awareness ads

In this ad set, ads target people who don't know about your business yet. The goal of this ad set is to activate your advertising funnel, by encouraging people to visit your website.

Here's how to launch awareness ads:

1. Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad). We recommend using multiple products in the awareness stage.
2. Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
3. Click the **Next **button.

That's it, you've just created an ad set that will target high-quality audiences that are most likely to visit your website.

2. Activate consideration ads

In this ad set, ads target people who visited your website. In other words, this ad set retargets your website visitors. The goal of this ad set is to remind your audience of products they checked and spark their consideration.

Here's how to launch consideration ads:

1. Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
2. Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
3. Click the **Next **button.

That's it, you've just created an ad set that will retarget your website visitors.

3. Activate decision ads

In this ad set, ads target people who almost purchased a product but didn’t. In other words, this ad set retargets people who added a product to cart (ATC) or initiated checkout (IC) without purchasing. The goal of this ad set is to convert warm audiences into customers.

Here's how to launch decision ads:

1. Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
2. Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
3. Click the **Next **button.

That's it, you've just created an ad set that will help turn window shoppers into customers.

4. Activate Loyalty ads

In this ad set, ads target customers. The goal of this ad set is to increase your customers’ lifetime value (LTV) and build a base of loyal brand advocates.

Here's how to launch loyalty ads:

1. Choose products. Decide if you want to use all products in your ads (shown as a carousel ad) or one product (shown as a single image ad).
2. Write ad copy. You can choose to keep the default copy or modify it to fit your brand and message.
3. Click the **Next **button.

We recommend using an incentive like customers’ discounts or special offers to increase your conversion rates.

5. Launch funnel

The last step of launching your advertising funnel is to choose a daily budget for your campaign.

We recommend getting started with a $10 USD budget.

Depending on your selected plan, you might choose to activate AI automation. This feature uses AI (Artificial Intelligence) to automate the optimization of your ad campaign to produce a maximum positive ROI (Return-On-Investment).