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In this guide, we’ll cover the prerequisites and steps necessary to configure your account for the app installs objective. Overview App installs is an ad campaign objective that enables you to promote your app on Facebook products and get people to install your mobile app. This campaign objective is perfect for mobile app developers launching […]

Having a Facebook Pixel linked with an ad account is required to be able to launch ad campaigns that optimize for certain events. If the Pixel you selected is not assigned to any ad account, you’ll most likely get one of these errors: Account ID does not have access to Pixel ID. Or Ad account […]

Plan Overview A sub-accounts subscription enables users to nest multiple Scalify accounts under one parent account. The sub account can then be: Sold by a reseller Used to manage clients’ ads by an advertising agency. Regular Plan Vs Sub-Accounts Plan A sub-account plan owner can: Access different Scalify accounts from one place Resell to clients […]

Facebook is transitioning to a new type of lookalike audiences that does not require you to specify a location. Instead of using the location from your lookalike audience, Facebook will instead use the location on your ad set settings. Facebook is slowly moving ad accounts to this new setup, so your ad account may or […]

Facebook iOS 14 Update Brief Note: You may set Purchase on High priority in your Aggregated Events Measurement settings. With the release of iOS 14, Apple has announced changes that will impact how advertisers receive and process conversion events from the Facebook Pixel. In short, users on iOS devices, namely iPhone users, will see a […]

Top marketers always scale Facebook ads with lookalike audiences to reach qualified prospects and maximize ROAS. Since creating lookalike audiences is a time-consuming task that can take hours for teams to get done, Scalify allows to generate up to 200 lookalike audiences instantly. You can also split test lookalike audiences by country and create one […]