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Custom UTM Tags (Facebook Campaigns)

Learn how you can set up Custom UTM Tags for your account or for specific campaigns, ad sets, or ads.

Custom UTM tags enable you to set your own UTM tags with custom values.

In this guide, you'll learn how to setup account custom UTM tags that will automatically apply to all Facebook tasks.


  1. Open the Scalify app and click on Settings from the sidebar.
  2. In the Settings sidebar, click on Facebook.
  3. Click on the UTM tags tab.
  4. Fill in the campaign fields with the desired source.
  5. Optional: Click on the Add parameter button to add a custom parameter with a custom name and value.
  6. Click on the Save button.

After saving this setup, it will be applied to all future Facebook tasks ( new campaigns, ad sets, ads) that you choose to enable UTM tags for.