Creating a custom conversion allows you to track and label specific actions taken on specific products or web pages, that cannot be otherwise tracked using Facebook’s standard pre-set conversions, without adding a line of code.
e.g. Purchases of men’s watches over $50.
The two main reasons custom conversions are used are:
- Organizing and filtering data on your website to further understand your prospects’ behavior
- Optimizing for better results by laser targeting audiences who are most likely to convert on a custom conversion
To follow along with this tutorial, start by having the Scalify app opened on another tab.
You’ll find the Launch tab on the sidebar. This is where you can create any kind of campaign or audience you want.
Scroll down to find Custom conversions at the bottom right of the page, then click the Create custom conversions button.
Or click on the button below