Analyze is a core Scalify feature that enables you to track your advertising performance and understand how it affects your business growth.
Learning how specific ads, audiences, or placements influence conversions is key to optimizing your advertising and aligning your marketing strategy with your business goals.
With the latest iOS update, Apple devices will display a consent popup that requires users to agree to “tracking” by other apps.
Studies have shown that over 96% of US users opt-out of app tracking.
So what does this mean for advertising analytics?
A few things:
- No performance breakdowns
- Limited performance tracking
- Conversions attribution discrepancies
- Reporting delays.
To make up for the disparity of reporting data, Scalify aggregates data from 3 different sources:
- Google Analytics
- Supported e-commerce platforms: Shopify, WooCommerce, BigCommerce, Wix, and Squarespace
The purpose of integrating directly with platforms that provide native analytics is to ensure that the Key Performance Indicators (KPIs) used to measure marketing efforts are accurate and reliable.
Scalify enables you to add UTM tags to ads in one click, allowing you to track campaign conversions more accurately.
In addition to ad performance tracking, adding UTM tags to your tasks empowers you to track the performance of the offer you selected in the first step of the task creation workflow.
For an e-commerce business, this means tracking how many sales a product got from a specific campaign.
For businesses relying on leads, this means tracking how many conversions a landing page got from a specific campaign.
Regardless of your business activity, these insights enable you to identify which marketing approach works best for your audience and optimize accordingly.
Note: Your Google Analytics account must be set up correctly to ensure accurate tracking.
Helpful: Enhance & Troubleshoot Google Analytics Tracking.
Supported E-commerce Platforms
Scalify integrates with the following e-commerce platforms:
This direct integration enables us to showcase the platforms’ native analytics in Scalify, ensuring that metrics such as orders and revenue are synced from the source.
This data improves the calculation of Scalify metrics e. G. Cost Of Goods Sold (COGS).
Apple’s new policy brings limitations to conversions measurement for web events, mobile app installs, and app conversion events.
This means that the analytics data available on the Ads Manager, Ads Reporting and Ads Insights API is limited and does not represent your business performance accurately.
Scalify collects data through:
- Facebook Pixel, for events that took place on your website
- Facebook, for interactions your prospects had with your Facebook Business page
- Instagram, for interactions your prospects had with your Instagram Business profile.
After aggregating data from different sources, Scalify displays this data in drag and drop Widgets that showcase metrics in different forms:
- Ads Manager, to display your ad campaign’s KPIs
- One metric, to display the data of that specific metric
- Multiple metrics, to display several metrics in a single graph to compare two or more values in one space
- World Map, to organize data by country on the world map
Learn more about Widgets by clicking on this article.
Template views are native Dashboard setups that group Widgets to display specific information. You can also create your own Template using Widgets.
Learn more about Template views by clicking on this article.